We decided very early on that we wanted a simple but effective ident (like Spyglass Entertainment, for example), preferably in black and white, as the overall feel of our film opening is quite grey and plain.
At first, we thought of having a single daisy as our ident, and making it so a petal falls off, or maybe all the petals. However, after searching Google images for a suitable picture, we decided none were quite right, which is when we had the idea of the dreamcatcher. This lends itself nicely to the name ‘DreamCatcher Productions’ or ‘DreamCatcher Studios’, which we like because it implies both something mysterious, in a way, and also the idea of literally capturing dreams. We are currently working on animating our ident, so a feather falls off the dreamcatcher, or maybe turns to dust and just blows away…
At the beginning of our film opening, we will need an ident; the word ‘ident’ is short for identify, and is how television channels and film production companies identify themselves to their audience.
An ident can be either a visual image or a short animation. We plan on making a short animation for ours, although we may just have a picture – we want it to be on a black background so it stands out, and although the ident doesn’t have to be related to the film directly, we still want it to reflect it slightly; it would seem odd to have a cheerful ident before a psychological thriller, and could put the audience in the wrong frame of mind.
Lauren Key's AS Blog 